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January 8, 2009

Cultural Clangers

(Unique for India only. Image source:

This is interesting facts (from The Marketer)…

  1. Kellogg’s launch of cornflakes in India was a disaster. Indians don’t eat cold breakfasts, and hot milk turns the cereal into slop.
  2. Pizza Hut struggled in India too, as Italian flavours were unknown. The introduction of a “tandoori” pizza topping quadrupled sales.
[Click to read the rest] “Cultural Clangers”