January 8, 2009

(Unique for India only. Image source: http://z.hubpages.com)

This is interesting facts (from The Marketer)…

1. Kellogg’s launch of cornflakes in India was a disaster. Indians don’t eat cold breakfasts, and hot milk turns the cereal into slop.
2. Pizza Hut struggled in India too, as Italian flavours were unknown. The introduction of a “tandoori” pizza topping quadrupled sales.

… [Click to read the rest] “Cultural Clangers”